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Cadbury India's Proud Sponsors of the Ground Staff was a campaign that shines light one the unacknowledged superstars of Indian cricket.

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Cadbury sponsored these superstars in the same way as the cricketers. From exclusive jerseys, to stays in 5-star hotels, the ground staff got taken care of like never before and the campaign quickly became India's most engaged campaign during IPL.

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  • Silver - The Advertising Club EMVIES - Best Media Innovation: Branded Content

  • Gold - Big Bang Awards - Media Innovations - Sponsorships

  • One Show 2023 - (Direct marketing) - Shortlist

  • One Show 2023 - (Experiential & Immersive) - Shortlist

  • One Show 2023 - (Social media) - Shortlist

  • Effie India 2023 - (Corporate Advertising/reputation) - Shortlist

  • Effie India 2023 - (Carpe Diem) - Shortlist

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