Problem - Around 300 million kids do not have shoes, more importantly they don’t have access to schools.
Insight - Kids in need have almost zero access to schools and spend most of their time outside playing together.
Idea - Steps for literacy, an initiative of the Toms - one for one model, that helps kids learn to read as they walk. Along with each shoe kids will receive charts that help them learn how to read.
Art Directors - Adithya Venugopal, Brinda Singala
Copy Writer - Aakash Dalwadi