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Hellman’s x Sainsbury

Insight - People always consume what they see first in their refrigerator. This leads to the food in the back to expire and eventually go to waste.

Idea - Hellmans ties up with Sainsbury's Supermarket to give a tasty end to food wastage.

Art Director - Brinda Singala, Simone Carvalho

Copywriter - Aakash Dalwadi

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