Problem - New York has more than 250k blind people and 70% of them travel by the MTA usually without anyone’s help.
Idea - We guide the blind to an empty seat by using prominent haptic feedback under their feet. This s enabled automatically by the NFC chip given out to them while buying the reduced fare MTA card.
Art Director - Brinda Singala
Copy Writer - Aakash Dalwadi & Shatrunjay Devvrat