Insight - Skin cancer is the most common and extremely notorious to detect in the early stages.
Idea - Detect, a resin soap that detects skin cancer in the early stages by changing the colour of lather produced.
Press - Ads of the world, ads of brands, coloribus, advertolog, creapills, Adforum, Una Pausa Para La Publicidad, La Minute Innovation, Ramdam, Pepsnews
Awards - Clio Health Shortlist 2017, Summit International Award 2017 - Innovator Award, New York Advertising Festival 2018, Creative Conscience 2018, Summit Creative Award 2018.
Art Director - Brinda Singala
Copy Writer - Aakash Dalwadi