Untitled 4.001.png

Detect - A resin soap that detects skin cancer

Insight - Skin cancer is the most common and extremely notorious to detect in the early stages. 

Idea - Detect, a resin soap that detects skin cancer in the early stages by changing the colour of lather produced. 

Press - Ads of the world, ads of brands, coloribus, advertolog, creapills, Adforum, Una Pausa Para La Publicidad, La Minute Innovation, Ramdam, Pepsnews

Awards - Clio Health Shortlist 2017, Summit International Award 2017 - Innovator Award, New York Advertising Festival 2018, Creative Conscience 2018, Summit Creative Award 2018.

Art Director - Brinda Singala 

Copy Writer - Aakash Dalwadi

detect new board.jpg
Board 2.jpg